Hero Motors reported in first nine months of the 2019 the first double-digit lost since 2011 divorce with Honda, hit not only by the lost in the domestic market, but even by sharply negative scores in export markets, like Ecuador, Sri Lanka and Argentina. The World’s second largest motorcycles company is facing the first difficulties after a long growth reported in the last years.
Bajaj Auto is struggling in the 2019, hit by the decline of the domestic market. Indeed in the first nine months of the year global sales have been 2.8 million, down 2.7%. Sales are declining in Latin America as well, while in the CIS markets, where the brand entered last year, the trend is outstanding.
Ducati Motor Holding will probably end the 2019 with the new all time sales record taking marginal benefit from the growth of the domestic European market, while improving in South America after years of difficulties and in China. Indeed, in the first nine months of the year global sales were 46.010, up a little 1.2%.
BMW Motorrad growth accelerated in the 2019 following 8 years of continuous success. In the first nine months of this year sales boosted 14% projecting an impressive record of near 180.000 units, in line with the Management target to assault the 200k units by 2020. BMW is growing in all region, but the Indian success shines overall.
Kymco Motorcycles global sales performance slowed down in the first half 2019 following a series of 4 consecutive all-time record. Difficulties in the domestic markets, still counting 63% of global sales, put under risk this year record, despite positive performance in Europe and ASEAN.
SYM motorcycles boosted global sales during the first half 2019 with a record of 215.000 units, up over 10% from the correspondent period last year. Sales are driven up by European operations as well as domestic Taiwanese market, while the second largest market, Vietnam kept losing sales and market share.
Gogoro launched in Taoyuan (Taiwan) the first GoShare project, an innovative mobility system providing to consumers swappable batteries, a smartphone app, reservations and facial recognition technology. The 2 million people city will be the test before global project launch. Meantime, sales keep boosting and the 200k record is foreseen for the 2019.
Benelli Motorcycles keeps growing in the 2019 with first half figures improved 8.9% and projecting volume close the 50.000 units by year-end. European operations reported impressive growth and now Italy is the most important market, ahead of USA and Argentina.
TVS Motor global sales in the first half 2019 has been moderately positive, with 1.47 million sales, thanks to the moderately positive domestic performance which counteract the negative figures from the international business, hit by market fall in key countries, like Turkey and Sri Lanka.
Royal Enfield has lost 16.4% of sales in the first half 2019 following a score of 6 consecutive all time record. Sales are fast growing in all regions, but in India, which dragged down the global performance. In Europe sales are booming in all countries and UK become the second market worldwide.
Triumph Motorcycles hit the new best first half ever with 38.740 sales (+2.7%) thanks to the outstanding performance in ASIA. The British brand is set up to run the 2019 at the new all time record, which would be the seventh in a row. Hungary is the fastest growing country this year while sales decline in India.
Harley-Davidson is the first half 2019 has lost 6.8% in the global sales projecting the year to the fourth lost in a row. Sales are declining in all global regions, with the significant exception of the ASEAN region, up 44% thanks to the boom in Thailand. Europe reported down 9.6% despite positive market trend.
Zero Motorcycles Incorporated is an American manufacturer of electric motorcycles. Founded in 2006 in a Santa Cruz, California garage by a former NASA engineer, Neal Saiki, it has been developed fast and actually distributes in over 30 countries, while US sales are sharply predominant.
Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is – as self-defined – the global leader in the segment.
Italika, the fascinating Mexican motorcycles company, inaugurated the sixth plant during a ceremony in mid March. The new Lerma plant covers 10.000 square meters and will contribute to increase annual capacity at near 750.000. Italika just ended the 2018 with a new record sales, achieving the milestone of 0.6 million sales in a single year.
Zanella is an Argentine brand leader in the motorcycles production and sales in South America, established 70 years ago and icon of Argentinian industry, employing near 1.000 people and selling just over 100 K per year. In The 2018, while celebrating the 70th anniversary, they have lost the leadership in the home market.