Gogoro is boosting sales introducing the new Viva and improving the battery capacity on Gogoro3. The company launched new advanced projects, like the first GoShare launched in the city of Taoyuan (Taiwan). 2019 sales have been over sixth time higher than in the 2017, with sales over the 150.000 units, almost concentrated in Taiwan
SYM motorcycles boosted global sales during the 2019 with a new record of 406.812 sales. The new record was based on European operations, while the manufacturer is growing in all regions, including Latin America, Africa, CIS, East Europe and in Asia. In Taiwan the year was positive while not at the best.
Kymco Motorcycles global sales performance recovered in the 2109 after the slow score in the previous year and – thanks to a year end rush – hit the second highest score ever. Sales are growing in Asia and Latin America, while in Europe the manufacturer stands at the lowest level in the decade.
Royal Enfield has lost a deep 18% of sales in the 2019 following sixth consecutive all time record years. Sales are fast growing in all regions, but in India, which dragged down the global performance. In Europe sales are booming in all countries and UK become the second market worldwide. Good score in Argentina and Colombia as well
TVS Motor global sales declined near 10% in the 2019 mirroring the negative performance in the domestic market. Sales have been 2.9 million confirming the fifth place in the ranking of top selling motorcycles manufacturer in the World, Despite having a distribution network in over 60 countries, international business is still too marginal.
Hero Motors reported in the 2019 the first double-digit lost since 2011 divorce with Honda, hit by the lost in the domestic market which has not been balanced by international activities. The World’s second largest motorcycles company is facing the first difficulty after a series of annual records and in the 2020 should demonstrate the ability to counteract a negative market environment
Bajaj Auto in the 2019 pushed the brake in the global expansion, due to the lost of 12% in the domestic sales in India. Global sales had been 3.6 million, down 0.2 million from the previous year. The growth in several markets, including CIS region and east Europe and the gain of share in Latin America allowed to contain the lost in a negative market environment.
Triumph Motorcycles pushed the break in the Q4 ending the 2019 marginally below the previous year record, with less than 62.000 sales globally. Around the World the performance was mixed, with the best trend in ASIA and the worst in ASEAN countries. Triumph gains in Europe but lose in North America and the 2020 will be challenging for the industry environment.
Ducati Motor Holding ended the 2019 below our projection, due to low Q4 sales and in the 2019 was flat over the previous year, despite opening several Ducati Stores. The manufacturer has just marginally benefit from the positive industry trend in Europe, losing in the ASEAN, in North America and performing well just in China and Brazil.
BMW Motorrad growth accelerated in the 2019 following 8 years of continuous success with a new record volume at 175.000 units (+5.8%) consolidating the third place among the best premium motorcycles manufacturers in the World. Sales grew up in all regions a part North America. European operations improved in double-digit.
Harley-Davidson has not been able to break the declining trend and in the 2019 scored the lowest performance in this decade. In the 2019 global sales continued to moderately decline with full year at below 218.400 units down 4.6% from the previous year. Despite the boom in ASEAN, sales declined in US, Canada and in Europe.
Italika dominates the fast growing domestic Mexican market and is the best selling brands in the North American region, selling more than the double of the second player, Honda. In the 2019 Italika hit the record of over 700.000 sales, with near 70% of market share in Mexico and strong positions in Guatemala, Honduras and Peru.
Aprilia global sales performance in the 2019 is outstanding projecting the year back at the 2012 level, following four raising years. Indeed, in the first nine months of the year, sales have been 65.041, up 8.3%. Indian region is the largest, with 36% of global sales followed by Europe with 27%.
Piaggio improved global motorcycles sales in the 2019 by over 6% with a final projection of 330.000 units (not including commercial vehicles and referring just on Piaggio and Vespa sales). Indeed, in the first nine months of the year global registrations have been 262.283 (+6.8%). North America, ASEAN and Europe have been all positive.
Benelli Motorcycles in the 2019 hit the new all time record in global sales and after having overtaken Ducati is now challenging Triumph position in the motorcycles ranking. Indeed, in the first nine months of the year global sales have been 50.037, up 8.7%. The 26.8% fall reported in Latam countries have been more than balance by a +27.8% in West Europe.
Zero Motorcycles Incorporated is an American manufacturer of electric motorcycles. Founded in 2006 in a Santa Cruz, California garage by a former NASA engineer, Neal Saiki, it has been developed fast and actually distributes in over 30 countries, while US sales are sharply predominant.
Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is – as self-defined – the global leader in the segment.
Zanella is an Argentine brand leader in the motorcycles production and sales in South America, established 70 years ago and icon of Argentinian industry, employing near 1.000 people and selling just over 100 K per year. In The 2018, while celebrating the 70th anniversary, they have lost the leadership in the home market.