European Electric Scooter and Motorcycles Market grew up 47.9% year to date August 2019 following the already astonishing +100% reported in the previous year. Despite the number of manufacturers grew up at the record of 265, the market is already well concentrated with only one European brand in the podium. Germany is the largest market
European Motorcycles Market in July 2019 increased 13% following a shy Q2 consolidating a year to date improvement in double-digit and projecting the entire year at 1.75 million units. Honda is the leader, while BMW and SYM are shining. Ducati is flat, while Harley-Davidson is among the worst.
Germany Motorcycles Market in the first half 2019 was pulled up by the outstanding success of the new BMW 1.250 GS which already represent 5.9% of market share, boosting the brand sales on top of the list with a wide gap to all others. Piaggio is in second place ahead of Honda and Kawasaki. Harley-Davidson, Peugeot & Ducati are losing.
Italian Motorcycles Market ended the first half 2019 with 152.282 sales, up a modest 5.7%, after a strong start of the year. In June the market increased a mere 2% and the second half outlook is not positive, despite available incentives for electric vehicles. BMW shines while Ducati is losing, compared with same period last year.
French Motorcycles Market is almost positive in the 2019 ending the first half with sales up 20%, driven by a recovering 50cc class (+44%). Honda has reduced the gap from the market leader, Yamaha, while BMW is still on top of the premium segment. Peugeot is in fast recovery, while the fastest brand is NIU, up 500%.
British Motorcycles Market in the first half of the 2019 was moderately positive losing in Q2 the good gain reported in the previous quarter. The deterioration of economic environment suggest a harsh second half with annual sales projected below the 100k. Honda keeps dominating with over 20% of market share, ahead of Yamaha and BMW. Improving 48%, Royal Enfield was the fastest growing brand so far.
Spanish Motorcycles Market in the 2019 is keeping the positive trend and the first half was reported with over 100k sold, up 12.0%. Behind Honda and Yamaha, Piaggio and Kymco fight for the third step of the podium, while Scutum and Askoll dominate the electric segment and BMW the premium. Great score for Benelli & Ducati.
Turkish Motorcycles Market in the Q1 2019 has lost a mere 4% while the auto industry collapsed due to the deep economic crisis. Honda recovered the leadership lost last year while Yamaha jumped in second place boosting sales by 237%. BMW improved 137% while other premium brands have lost, with Peugeot down 44% and Ducati 45%