British Motorcycles Market was moderately positive in the 2019 with total 107.551 sales, up 1.6%. Honda keeps dominating with near 20% of market share, ahead of Yamaha and BMW. While Harley-Davidson lost in double-digit, Royal Enfield scored the fastest increase, up 124%, jumping in 11th place. Suzuki lost 20% and Ducati 5%.
Italian Motorcycles Market in the 2019 is reported a moderate increase with 260.353 sales, up 6.1%, at the sixth increase in a row. The moped segment kept falling down while Touring segment was the fastest growing. On top of the market, Honda, Piaggio and Yamaha, while BMW hit the new record sales, first time over the 15.000 units.
French Motorcycles Market in the 2019 was the locomotive of European industry reporting a huge +15.7% increase growing over 300.000 units, first time since 2012. Honda has reduced the gap from the market leader, Yamaha, while Peugeot improved 40% advancing in fourth place, behind Piaggio. Aprilia and NIU among the fastest growing brands.
Spanish Motorcycles Market in 2019 gains one place in the European ranking, scoring the sixth increase in a row with a robust double-digit performance. Total year sales were 202.969 (+11.0%) while Honda took control followed by Yamaha and Kymco. The electric segment grew up 46.7%, while BMW is up 9% and Harley-Davidson is down 9%.
European Electric Scooter and Motorcycles Market grew up 64% in the first eleven months of the 2019 following the already astonishing +100% reported in the previous year. Despite the number of manufacturers grew up at the record of 265, the market is already well concentrated with only one European brand in the podium. Germany is the largest market.
European Motorcycles Market is hitting in the 2019 the best year in this decade. Indeed, Year to Date October sales at 1.52 million were up 7.3% from the correspondent period last year. Honda is the leader, while BMW and SYM are shining. Ducati is flat, while Harley-Davidson is among the worst.
Germany Motorcycles Market in the first nine months of 2019 was pulled up by the outstanding success of the new BMW 1.250 GS which already represent 5.1% of market share, boosting the brand sales on top of the list with a wide gap to all others. Piaggio is in second place ahead of Honda and Kawasaki. Harley-Davidson, Peugeot & Ducati are losing.
Turkish Motorcycles Market has lost 10% in July keeping the annual lost within acceptable level, while the car industry has lost near the half during the same period of time due to the deep economic crisis. Honda recovered the leadership lost last year while Yamaha jumped up 74% and BMW lead premium segment.