European Motorcycles Market in the 2019 seems to have lost steam after a fast start. Indeed May sales were positive by a mere 1% with crucial markets, like Italy losing Y.o.Y.. The annual gain is still +11.9% but the summer risk to not be positive. Sales figures are collected through local Ministers of Transportations and covers 37 markets, including Turkey and Russia.
Turkish Motorcycles Market in the Q1 2019 has lost a mere 4% while the auto industry collapsed due to the deep economic crisis. Honda recovered the leadership lost last year while Yamaha jumped in second place boosting sales by 237%. BMW improved 137% while other premium brands have lost, with Peugeot down 44% and Ducati 45%
Germany Motorcycles Market in the first quarter 2019 was pulled up by the outstanding success of the new BMW 1.250 GS which already represent 7.4% of market share, boosting the brand sales on top of the list with a wide gap to all others. Honda is second place is ahead of the 2018 market leader, Piaggio, but the fight just started.
British Motorcycles Market in the first quarter of the 2019 was moderately positive after the flat score reported in the previous year. Honda keeps dominating with over 20% of market share, ahead of Yamaha and BMW. Improving 48%, Husqvarna was the fastest growing brand in this quarter.
French Motorcycles Market fast started in the 2019, reporting a Q1 sales of 66.516 units, up a robust 31.8%. Honda has reduced the gap from the market leader, Yamaha, while BMW is still on top of the premium segment. Peugeot is in fast recovery, doubling sales from the poor Q1 last year.
Spanish Motorcycles Market started the 2019 with a huge +19.1% in the first quarter, accelerating the pace after the four-year positive trend. On top of the list, Honda further increased the share incorporating the lost reported by the second, Yamaha. However, the news is the boom of electric vehicles maker Askoll, which already sold more than in the entire 2018.
Italian Motorcycles Market started the 2019 with an outstanding +16.9% during the Q1. Honda, Piaggio and Yamaha are stable on top of the list while BMW confirm the leadership among premium brands. Recently re-born thanks to Chinese investments, the glorious Italian brand Benelli is now booming, with sales up 72%