Netherlands Motorcycle Market is recovering. Total sales after the first 8 months of the year have been 38.288, a moderate 3.4% lost and perspectives for the next months are positive. Piaggio is market leader.
The Netherlands Motorcycles Industry Trend and Perspectives
The Dutch two-wheeler market has historically been a pioneer in anticipating trends, particularly in the pre-COVID-19 period when it spearheaded the growth of the electric scooter segment, establishing itself as the largest market in Europe for this category and driving overall market expansion for several years.
Currently, however, electric vehicle manufacturers are encountering significant challenges primarily due to disruptions in the Chinese supply chain, resulting in a substantial decline in the scooter segment and negatively impacting the entire industry.
Following the deep lost reported in the previous year, when the scooter segment lost near 30%, this year the 2-wheeler market is more stable with signs of recovery, in the motorcycle segment as first.
Total sales after the first 8 months of the year have been 38.288, a moderate 3.4% lost and perspectives for the next months are positive.
Sales are growing 6.7% in the motorcycle segment while losing 9.0% for scooters. In the EVs segment sales are down 10.4%, so far.
Among top manufacturers, Piaggio still leads the market, although reporting a slowdown with -7.5% of sales yerìar to date.
In second place the local producer La Souris is gaining 1.5%, followed by Yamaha (+4.9%), SYM (-11.1%) and Kawasaki (+24.8%).
Government subsidies for electrification
The Dutch government has introduced a new subsidy program aimed at promoting the adoption of electric mopeds and scooters. This initiative seeks to facilitate the transition to zero-emission vehicles, particularly for low-income individuals. The program allocates a total of 3.5 million euros for 2024 and 2025 to support the electrification of mopeds and scooters. Municipalities can apply for these funds to provide subsidies to residents, allowing for the replacement of approximately 3,500 gas-powered scooters with electric ones.
It is still early to assess the impact of such subsidies, but we can predict they will surely have had and will continue to have a positive impact on the strong growth of the electric segments.
