Australia 2024. Yamaha Stands On Top Of Motorcycles Market

24049
Honda CB125R
Honda CB125R

Australian Motorcycle Market is stable. After the first eight months of 2024, sales are reported at 59.668 (-0.9%). Yamaha is market leader with sales up in double-digit, while Honda follows, losing in double-digit. VMoto is leader in the fast growing electric scooter segment.

 

The June quarter 2024 Australian national accounts painted a picture of an anaemic economy, and whilst the challenges are not necessarily visible in key headlines, the 0.2% quarterly real GDP growth was more tepid than expected. Household discretionary consumption fell 1.1% this quarter, while the household saving-to-income ratio remained the same at 0.6%.

Taxes on production and imports rose 0.3%, with taxes on financial and capital transactions, land tax, and excise tax being responsible for most of this growth.

No surprise to see the Australian two-wheeler market (not including powersport) struggling with sales in the first 8 months of the year reaching 59.668 (-0.9%).

The market is losing more in the motorcycle segment (-1.4%), which counts for near 85% of the market, while the scooter segment is growing 2.8%, thanks to the positive performance of the electric segment, up 29.4%.

Looking at the single manufacturer, the leader is again Yamaha, with a sharp increase so far in 2024 and sales up 17.3%.

In second place, Honda struggles with sales down 13.8%.

In third the other Jap, Kawasaki, is down 3.0%, overtaking the Austrian KTM (-10.8%).

The local EV specialis,  VMoto Soco dominates the scooter segment with sales up 35.8%.