Mexico Motorcycles Market near doubled sales in the period 2014-2019 reaching over 1 million annual sales and surging in the 9th place worldwide, second in America, after Brazil. The market is dominated by local brands, with Italika holding near 70% of the market and Vento and Caravella in the podium.
Italika dominates the fast growing domestic Mexican market and is the best selling brands in the North American region, selling more than the double of the second player, Honda. In the 2019 Italika hit the record of over 700.000 sales, with near 70% of market share in Mexico and strong positions in Guatemala, Honduras and Peru.
Thailand Motorcycles Market in the 2019 lost 3% with 1.72 million units. Under the dominion of Honda, Piaggio shines while Harley-Davidson boomed +171% , while other premium brands, like KTM, BMW and Ducati have heavily lost, even penalized by the introduction of a new tax structure.
Germany Motorcycles Market in the 2019 was pulled up 6.1% at 194.002 units by the outstanding success of the new BMW 1.250 GS which already represent 5% of market share, boosting the BMW back on top, after the 2018 Piaggio victory. Aprilia entered in the top 10 with +25% of sales while Harley-Davidson, Peugeot & Ducati are losing.
Ecuador Motorcycles Market rushed in the fourth quarter of the 2019 recovering after three negative quarters, ending the 2019 at the new all time record, the third in a row, with 174.895 sales, up 4.3%. The market leader is the Chinese Shineray with 16% of market share, followed by Suzuki and the local brand Daytona. Honda struggles in 11th place.
South Korea Motorcycles Industry moderately declined in the 2018, keeping the negative trend for the fourth year in a row and ranking only as 31st in the global ranking. Local brands, Daelim and Hyosung keep over 70% of market share while Honda is gaining terrain and BMW is the best brand among premium, despite losing terrain.
Chinese Motorcycles Market recovered in the 2019 ending the year with 16.4 million units (including two-wheeler and commercial tricycles), up 5% from the previous year. Following years of decline, the traditional combustion segment is growing while the electric scooter segment, the largest in the World, reduced the speed.
Japanese Motorcycles Market in the 2019 hit a new record low while losing only 1.7%. The industry actually stands at 10% of the all time record established near 30 years ago and is declining year after year. Since October, when tax on sales of goods were increased from 8% to 10% the demand for consumers good in Japan sharply declined.
Indian Electric Scooter and Motorcycles Market target is to be 90% electric by 2025 by a recent government release as a result of a Think Tank activity chaired by the Prime Minister aiming to dramatically cut pollution and reduce fuel import bill. However, the target can be achieved only with disruptive policies rarely seen in India. However, FAME II introduction pushed 2019 market down over 34%.
British Motorcycles Market was moderately positive in the 2019 with total 107.551 sales, up 1.6%. Honda keeps dominating with near 20% of market share, ahead of Yamaha and BMW. While Harley-Davidson lost in double-digit, Royal Enfield scored the fastest increase, up 124%, jumping in 11th place. Suzuki lost 20% and Ducati 5%.
Australian Motorcycles Sales Figures in the 2019 has been negative for the third year in a row with 89.199 units, down 6.1% Three Japanese brands dominate the market with over 55% of share, while the fastest growing brand has been Husqvarna (+13%) and Harley-Davidson and Ducati kept declining.
Italian Motorcycles Market in the 2019 is reported a moderate increase with 260.353 sales, up 6.1%, at the sixth increase in a row. The moped segment kept falling down while Touring segment was the fastest growing. On top of the market, Honda, Piaggio and Yamaha, while BMW hit the new record sales, first time over the 15.000 units.
French Motorcycles Market in the 2019 was the locomotive of European industry reporting a huge +15.7% increase growing over 300.000 units, first time since 2012. Honda has reduced the gap from the market leader, Yamaha, while Peugeot improved 40% advancing in fourth place, behind Piaggio. Aprilia and NIU among the fastest growing brands.
Israel Motorcycles Market in the 2019 declined 7.1% following the previous six years growth. The market is dominated by Taiwanese SYM and Kymco which have a combined market share near 40%. Kawasaki is the best premium brand with an outstanding level of sales in the year, up 52%.
Spanish Motorcycles Market in 2019 gains one place in the European ranking, scoring the sixth increase in a row with a robust double-digit performance. Total year sales were 202.969 (+11.0%) while Honda took control followed by Yamaha and Kymco. The electric segment grew up 46.7%, while BMW is up 9% and Harley-Davidson is down 9%.
Aprilia global sales performance in the 2019 is outstanding projecting the year back at the 2012 level, following four raising years. Indeed, in the first nine months of the year, sales have been 65.041, up 8.3%. Indian region is the largest, with 36% of global sales followed by Europe with 27%.
Piaggio improved global motorcycles sales in the 2019 by over 6% with a final projection of 330.000 units (not including commercial vehicles and referring just on Piaggio and Vespa sales). Indeed, in the first nine months of the year global registrations have been 262.283 (+6.8%). North America, ASEAN and Europe have been all positive.
Argentine Motorcycles Market collapsed in the 2019 hit by the economic and financial crisis. With 325.312 sales, in the 2019 Argentina was the worst motorcycles market in the World (considering the Top 50 markets) as year-on-year score and the sales level was the worst in the last 20 years. Honda has consolidated the leadership while Zanella lost 60%.
Benelli Motorcycles in the 2019 hit the new all time record in global sales and after having overtaken Ducati is now challenging Triumph position in the motorcycles ranking. Indeed, in the first nine months of the year global sales have been 50.037, up 8.7%. The 26.8% fall reported in Latam countries have been more than balance by a +27.8% in West Europe.
Indian two-wheeler market felt down again in December for the thirteenth consecutive month ending the 2018 with over 3 million units below the record established in the previous year, down 14.4%. All top brands have lost a part Suzuki, which gained to place in the ranking scoring the new all time sales record.
United States Motorcycles Market is moderately declining in the 2019, following the previous three years decline. Both motorcycles and ATV segments are losing terrain. Harley-Davidson is still the leader in the motorcycles while the gap towards the top challengers, Honda, could be closed in a couple of years. KTM, BMW and Triumph project the 2019 at new all time record.