ASEAN Motorcycles Industry in the first half 2019 reported a moderate lost breaking the recent years growth. While Singapore and Malaysia are growing at impressive speed, Philippines and Indonesia are positive, but both Thailand and Vietnam are losing terrain. Data on Cambodia, Laos, Myanmar and Brunei are only partially available.
Philippines Motorcycles Market in the first half 2019 was again positive, despite a slow start of the year and the sales figures are improving 8%, projecting the year at 1.7 million units, new record, despite the effect of the recent introduction of new emission standards. While Honda is market leader, KTM and BMW are fast growing.
Malaysia Motorcycles Industry kept fast growing and in the first half 2019 has been one of the most dynamic worldwide with sales accelerated by 20%. While several brands are on sales, over 65% of the market is concentrated in the hands of Yamaha and Honda. Malaysia ranks as 13th largest market in the World Ranking.
Indonesian Motorcycles market was reported in very good shape during the first half 2019 reporting sales up 7%. The market benefit from the +7% reported for the market leader Honda, while the key competitor, Yamaha, is growing faster. The new e-scooter local brand, starts selling 1.000 units per month.
Australian Motorcycles Market reported a deep 11% lost in the first half 2019 projecting the worst year in the last three decades. The already negative trend was enhanced by the weakest GDP growth in almost a decade and all motorcycles brands felt down. Harley-Davidson surprised with an outstanding performance.
Benelli Motorcycles keeps growing in the 2019 with first half figures improved 8.9% and projecting volume close the 50.000 units by year-end. European operations reported impressive growth and now Italy is the most important market, ahead of USA and Argentina.
Egyptian Motorcycles industry felt down 33% in the first half 2019 due to the collapse (from April) of the tuk tuk segment, hit by the introduction of a new regulations. The motorcycles segment has been moderately positive with Bajaj as market leader ahead of Honda.
TVS Motor global sales in the first half 2019 has been moderately positive, with 1.47 million sales, thanks to the moderately positive domestic performance which counteract the negative figures from the international business, hit by market fall in key countries, like Turkey and Sri Lanka.
Hero Motors reported in first half 2019 the first double-digit lost since 2011 divorce with Honda, hit not only by the lost in the domestic market, but even by sharply negative scores in export markets, like Ecuador, Sri Lanka and Argentina. The World’s second largest motorcycles company is facing the first difficulties after a long growth reported in the last years.
Royal Enfield has lost 16.4% of sales in the first half 2019 following a score of 6 consecutive all time record. Sales are fast growing in all regions, but in India, which dragged down the global performance. In Europe sales are booming in all countries and UK become the second market worldwide.
Bajaj Auto kept growing in the first half 2019, despite the domestic market fall. Growing 6.7% the company scored the record volume, growing in India and in Europe, counteracting the negative trend, due to the fall of local demand, in Latam and in Africa.
Triumph Motorcycles hit the new best first half ever with 38.740 sales (+2.7%) thanks to the outstanding performance in ASIA. The British brand is set up to run the 2019 at the new all time record, which would be the seventh in a row. Hungary is the fastest growing country this year while sales decline in India.
Harley-Davidson is the first half 2019 has lost 6.8% in the global sales projecting the year to the fourth lost in a row. Sales are declining in all global regions, with the significant exception of the ASEAN region, up 44% thanks to the boom in Thailand. Europe reported down 9.6% despite positive market trend.
Ducati ended the first half 2019 without victories the market-field. Indeed global sales kept moderately slip down due to the almost negative performance in the countries on which more has been invested in recent years. Only the positive trend of the European region sustained the performance, but second half outlook is more negative.
BMW Motorrad ended the first half 2019 with the best ever performance and over 100.000 global sales, up a robust 11.7%, doing better than any other Top Premium brands. The success of recently opened Indian subsidiary and the strong demand in Europe are the key factors of this success.
Europe. First Half 2019 sales up 9.6%. BMW & SYM shine, while Ducati stutters and Harley-Davidson drops
European Motorcycles Market has lost steam during the second quarter, following a booming start. However first half 2019 ended with an encouraging 9.6% with sales close to 950.000 units. Honda is the leader, while BMW and SYM are shining. Ducati is flat, while Harley-Davidson is among the worst.
Brazilian Motorcycles Market continue to fly in the 2019, following the 2018, when it was the fastest growing market within the World’s top 25 global. With the +41% scored in June, the industry kept growing in double-digit. Under the Honda dominion, Suzuki booms and Triumph kept growing.
Indian Two-Wheeler Market kept falling in June with 1.65 million sales (-11.5%) ending the first half 2019 with sales down 10.0%. Pushed up by the recently opened local plant, BMW is gaining 900% ranking already in 11th place, only two years after landing in the country. KTM is the premium brands leader, while Harley Davidson is struggling.
Japanese Motorcycles Market is moving flat in the 2019, with first half sales at 182.441 units, down 0.3%. While others Japanese brands are heavily losing, the leader Honda gains share at 46%. The recently landed Husqvarna is fast growing while KTM, Ducati and Harley-Davidson are losing.
Thailand Motorcycles Market has lost 16.2% in June, the sixth declining month in a row, with first half 2019 declining 4.3%. Honda, market leader, was stable, while Harley Davidson is doubling volumes. Following the record established last year, BMW is struggling, while down better than Ducati and KTM.
Chinese Motorcycles Market grew up 15% in June almost recovering in the year to date figures and ending the first half 2019 with 7.7 million sales (-3.1%). While the segment of e-scooter is fast growing, traditional combustion engines segment declines over 15% and the competitive scenario is fast evolving.