British Motorcycles Market is ending the 2024 with the third lost in a row. Year to Date October figures at 98.220 (-3.6%). Triumph shines with sales improved a skyrocketing 25%.
Following a rebound at the start of the year, UK GDP growth is expected to have slowed again in the second half of 2024, with the economy on course to grow by 1% this year overall. This could pick up slightly to 1.2% in 2025 as a less restrictive monetary policy and continued improvements to real wages could support stronger consumption and business investment.
In this environment, the 2-wheeler market is struggling and, following the moderate decline reported in the previous two years, even the 2024 is projected to lose terrain.
Indeed, Year to Date October figures at 98.220 (-3.6%). Considering the low seasonality of the remaining Q4, we can already affirm that the year will close with the third lost in a string.
Both motorcycle (-1.8%) and scooter (-9.2%) segment are losing.
The electric segments also were subject variable performance. The electric L1 category saw a decrease of 21.3%, while the electric L3 class increased a modest 0.1%.
Looking at top manufacturer’s performance, Honda confirms the leadership, although with sales slightly declining (-8.0%).
In second place, Yamaha lost 8.8% and is under the Triumph attack (+25.4%).
In fourth place BMW lost 1.7%. Behind there are Kawasaki (+1.7%), Royal Enfield (+12.4%), KTM (-20.7%) and Lexmoto (+38.1%).
