BMW Motorrad Global Sales in 2024 are moderately down, so far. Sales after the first eight months declining marginally (-0.6%) but we expect a next months rush to hit the 15th record in a string.
McD tracks new vehicles registrations across the World (over 85 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.
BMW Global Sales Track
BMW Motorrad follows its own way and it is in a single direction – ahead – although in the world around there are virus, wars, economic crisis, huge petrol fluctuation, skyrocketing interest rates. How we can affirm this? Just looking at sales reports.
Indeed, looking at BMW Motorrad global performance in the last decade, the impression is of a solid growth, dominating the upper customer class segment, with sales grew up from a little more than 100.000 in 2012 to the double actually, with an impressive series of records.
Global registrations exceeded the 150.000 in 2017 for the first time and continued to go up in the following years, although difficulties created by covid19 in 2020, when production sites have been halted for a while.
In 2022 the company reached for the first time the 200.000 sales milestone, but this was just a step.
Indeed, hitting the 14th all time record in a series, in 2023 global registrations reached 208.528 (+3.4%).
Now, in 2024 the track so far was not easy with sales after the first eight months declining marginally (-0.6%) due to difficulties reported in North America (-7.5%) and in Asia, with double-digit lost in South Korea, Taiwan and Mongolia.
In Europe sales are aligned with last year, but we expect a rush in the remaining months to allow the German Icon to achieve the 15th record in a string.
