Italy 2024. Motorcycles Market Keeps Momentum (+4.5%) Welcoming Many NewComers

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Voge Valico 500
Voge Valico 500

Italian Motorcycles Market keeps momentum in 2024. Year to Date October sales, the demand is still strong with sales at 325.746 (+4.5%) keeping the market as the biggest in West Europe. Several new markets are gaining space, with Voge ahead of others.

 

Italian Real GDP is expected to grow by 0.7% in 2024, supported by investment and falling imports. Economic activity is set to expand by 1% and 1.2% in 2025 and 2026, respectively, as consumption picks up and RRP-related spending accelerates.

Inflation is forecast to drop to 1.1% this year, rise to 1.9% in 2025 and fall slightly again in 2026. The phase-out of sizeable housing tax credits and buoyant revenue are expected to push the government deficit significantly down in 2024, to 3.8% of GDP.

The deficit is forecast to fall further in 2025 and 2026, to just below 3% of GDP. By contrast, the debt ratio is set to rise over the forecast horizon, reaching 139.3% of GDP in 2026 (from 134.8% in 2023), driven by the lagged impact of the housing renovation tax credits accrued in the deficit until 2023.

The two-wheeler market in Italy is experiencing significant momentum, with sales steadily increasing over the years despite a slight setback reported in 2020. The momentum has continued into 2024, following the strong +15.9% jump reported in the previous year, when the market hit the highest level out of the last 15 years.

As confirmed by the Year to Date October sales, the demand is still strong with sales at 325.746 (+4.5%) keeping the market as the biggest in West Europe.

Despite the positive overall sales trend the electric segment notably plummed, with a 19.5 decline to be added at the previous year -27.3%.

Looking at the manufacturer’s performance so far this year, Honda (-4.7%), Piaggio (-1.5%) and Yamaha (+13.5%) confirm their place on the podium.

The raising stars are Voge (+75.1%), Zontes (+54.0%), Kawasaki (+32.8%), Kymco (+19.5%), Suzuki (+15.4%) and QJ Motor (+1.031%).

BMW R nineT family
BMW R nineT family
Benelli-TRK-502-X
Benelli-TRK-502-X