German Motorcycles Market is struggling in 2024, hit by weak economy and low consumption rates. During the first ten months of the 2024 as the market is declining, reaching 205.302 sales (-3.0%). Honda is market leader ahead of Piaggio and BMW.
The German economy is stuck in crisis, with both cyclical and structural factors having a negative impact. After a decline of 0.3 percent last year, the price-adjusted gross domestic product will probably only stagnate this year. A gradual recovery is likely to set in over the next two years, with economic output increasing by 0.9 percent and 1.5 percent respectively.
Compared to the ifo Economic Forecast Summer 2024, the growth forecast has been significantly lowered by 0.4 percentage points for this year and by 0.6 percentage points for 2025. Contrary to expectations, industrial activity and consumer spending are only managing to emerge very slowly from their stagnation.
During the last four years, the 2-wheeler market in Germany has been stable, keeping the level hit in the 2020, when covid emergency pushed up the market at over 230.000 annual sales.
Indeed, a weak economy and low consumption rates, with high inflation are not supporting demand for new motorcycles. And considering that the expected push up created by electric vehicles is vanishing after an early start, the market is having difficulties to grow up.
And so it was during the first ten months of the 2024 as the market is declining, reaching 205.302 sales (-3.0%).
Looking at top manufacturer’s performance, Honda is confirming the previous year leadership with sales down 11.5%.
In second place Piaggio is near (-13.6%) followed by BMW, third with sales up 1.4%.
In 4th place Yamaha (+6.4%) ahead of Kawasaki (+3.1%), KTM (-4.1%) and Aprilia (-3.7%).
