United States Motorcycles Market is flat in 2024. Although the positive economic environment, the first 9 months of the year, sales have been 462.641, flat from the correspondent period last year. Harley-Davidson scored an awful Q3 and now annual sales are declining.
The two-wheeler market in the United States is the 14th largest in the World and one of the more stable, with annual volume steady in the range of around half a million since over a decade.
External factors, like economic crisis or boom, changes in political sustain to the industry, covid and others have only marginally affected the industry, probably because of the market itself.
Infact, the market is basically composed of street motorcycles, while the scooter segment – always very small – in not growing up.
For Americans, a motorcycle is a typical vehicle to ride free outside congested metropolitan town and they purchase just for leisure, life style, than for usage. People using motorcycle to commute to work are few.
Despite persistent concerns surrounding the durability of growth and interest rate policy, the US economy remains fundamentally strong. While real gross domestic product growth slowed in the first quarter of this year, growth rebounded to a strong 3.0% in the second quarter. All available evidence suggests policymakers may have managed to bring inflation under control without causing a recession.
However, the demand for 2-Wheeler is not strong as for other consumers goods, as confirmed by the sales figures. Indeed. after the first 9 months of the year, sales have been 462.641, flat from the correspondent period last year.
Although the available incentives are among the highest worldwide, the electric 2-Wheeler market is still marginal, but in this part of the year sales increased a good 24.6%.
In the competitive arena, having finally scored a year-on-year growth, the leadership is again in the Honda hands, even thanks to a sales +4.8% in the period.
In second place Harley-Davidson has lost in the Q3 all advantage gained in the first half and year to date sales are now down 1.3%.
Third place of the podium confirmed by Kawasaki although sales were down 5.5%.
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