Europe. Electric Scooter and Motorcycles Market up 50% in the 2019

European Electric Scooter and Motorcycles Market grew up 50% in the 2019 following the already astonishing +100% reported in the previous year. Despite the number of manufacturers grew up at the record of 880, the market is dominated by the Chinese NIU. The fastest growing markets in the 2019 have been Latvia, Slovaka and Portugal.


Market Figures in the 2019

MotorCyclesData Team aggregates the new two-wheeler sales registrations in Europe on monthly basis, with all category of bikes, including the electric scooters and motorcycles. This allow us to provide real figures instead of expensive bla-bla-bla market research, that you can easily find and purchase on the web.

In the 2019, total two-wheeler electric market in Europe (EU28) achieved the 80.402 units, up a robust 50.2% compared with the 53.528 sold the year before.

The market is driven by availability on incentive scheme offered by the local government. The top countries are France counting 21.1%, Belgium a relatively small country for the two wheels industry, actually covering the 20.6% of European electric segment sales. Third are the Netherlands at 15.3%.

The fastest growing market in the 2019 was Latvia, +750% followed by Slovakia (+376%), Portugal (+256%), UK (+153%) and Hungary (+117%).

As far as the single brands, the top seller in Europe is the Chinese NIU, with over 12.000 sales and 15.2% of market share.

In second place Stroomer with 8.0% followed by the Italian Askoll with 5.9%. The market is still not concentrated with 880 different players.


















Political Support and Legislations

The rising concerns over greenhouse gas emissions coupled with introduction of several government initiatives is a major factor for the growth of the European electric scooters and motorcycles market. Accelerating rate of environmental degradation caused by greenhouse gas emissions has become a major concern for governments across the world. This has resulted in various National and local government initiatives to reduce carbon emissions on a large-scale.

However, while we assist to a huge investment on electrification system for the four-wheeler industry, pushing by a tough timetable defined by the European Commission, in case of the two-wheeler industry there is not the same attention at European or National level and the current propulsion of the sector growth are the hundreds of local initiatives taken by single region, districts or towns in Europe focused to incentive the use of ev-scooters are new element within the local people commuting system.

Some national policy are in place, but frequently with a short-term plan, like the one introduced in March in Italy, where the government has allocated $11.34 million (EUR 10 million) to support the scheme, which will last in December.

The recent legislation on this matter can be summarized as follows:

In July 2002, Directive 2002/51/EC, amended Directive 97/24/EC, and Euro 2 and 3 standards were implemented by the European Union for motorcycles. From environmental perspective, the primary objective of these emission standards is to reduce or keep constant emissions from the L-category vehicles. Euro 3 emission rules were implemented in 2016, followed by the implementation of Euro 4 emission standards, which were applied to motorcycles from January 2016 and to scooters from 2017. Since the implementation of Euro 4 standards, the region is focusing to introduce models with low emission, boosting electric segment.



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