Germany. Aprilia shines in the 2019 while the market increased 5%

Germany Motorcycles

Germany Motorcycles Market in the 2019 was pulled up 6.1% at 194.002 units by the outstanding success of the new BMW 1.250 GS which already represent 5% of market share, boosting the BMW back on top, after the 2018 Piaggio victory.  Aprilia entered in the top 10 with +25% of sales while HarleyDavidson, Peugeot & Ducati are losing.

Economic Environment

German economy avoided a technical recession in the third quarter as stronger private consumption growth firmed domestic demand. The government’s slightly more expansionary stance also boosted the economy, as did the external sector’s turnaround. However, prospects for the final quarter remain dim. Although exports grew robustly in October over the prior month, retail sales contracted at the sharpest rate in 10 months in the same month. Moreover, business sentiment remained depressed through November, while industrial output fell to a six-month low in October and the manufacturing PMI stayed in contractionary territory through December. 

In the 2020, growth should shift into a higher, albeit still low, gear next year as low inflation, a tight labor market and cheap credit conditions support domestic demand. Nevertheless, the balance of risks remains tilted to the downside and hinges largely on external events such as Brexit and the China-U.S. trade conflict. Tensions between the EU and the U.S. will also play a key role.

Market Trend

According to data released by the German Minister of Transportations, in the 2019 the two-wheeler industry in Germany was almost positive, scoring the second highest sales level in this decade and keeping the moderate while steady growth started in the previous year.

Total sales have been 194.002, up 6.1% ranking in 25th place in the World and in fourth in  in Europe,  after France, Italy and Spain and ahead of Turkey.

While 50cc moped segment declined a further 5%, the motorbike segment grew up 5.6% and the scooter over 50cc segment grew 9.7%, driven by the electric segment, boomed +507%.

The total electric segment reported a record of 2.547 sales, up 79% from the previous year, representing the 1.3% of the total market.

Germany Motorcycles
BMW R 1250 GS HP

Competitive Arena

The market is almost concentrated with the Top 10 brands holding 79% of the total volume, while 239 brands have registered at least one units in the 2018.

Following the huge surprise reported for the 2018, when Piaggio ended as market leader overtaking the local icon BMW, in the 2019 the R1250GS launch – with a dramatic immediate success in Germany as in the rest of Europe – restored the natural ranking and BMW was back on top of the list, even with a not wide gap over all followers. Total sales were 26.266 (+11.4%).

In second place Piaggio with 24.979 sales (+3.7%) losing the leadership gained in the 2018, while in third position arrived Honda selling 20.049 units (+1.7%) with 10.4% of market share.

In fourth place Yamaha with 17.467 units (+3.0%) followed by KTM with 16.910 (+8.5%) and Kawasaki with 14.504 (+9.1%).

HarleyDavidson ranks in 7th place with 10.268 sales (-6.9%) ahead of Peugeot with 8.241 (-5.7%), Suzuki with 7.493 (-5.8%) and in 10th place Aprilia with 5.321 (+25.9%), one of the best performance of the year. Ducati has lost 5%.

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