France. The 2019 reports an outstanding Peugeot in a fast growing market

2019-Peugeot-Pulsion-125-in-Black

French Motorcycles Market in the 2019 was the locomotive of European industry reporting a huge +15.7% increase growing over 300.000 units, first time since 2012. Honda has reduced the gap from the market leader, Yamaha, while Peugeot improved 40% advancing in fourth place, behind Piaggio. Aprilia and NIU among the fastest growing brands.

 

Economic Environment

French economy is sustaining a solid pace of expansion in the fourth quarter, following a resilient outturn in the third quarter. Household spending appears to have remained the mainstay for growth as the unemployment rate fell in October and consumer confidence reached an over 12-year high in November. That said, country-wide strikes in December—in response to the recent pension reform plans—should restrain consumer spending somewhat. Moreover, capital investment has likely cooled given easing business sentiment, particularly in the manufacturing sector, and exports—while seemingly broadly stable in Q4—may moderate ahead on the imposition of USD 2.4 billion worth of U.S. tariffs starting January 2020.

Growth should remain broadly steady next year on solid domestic demand. Household spending is seen picking up thanks to tax cuts and a tighter labor market, offsetting easing fixed investment growth and cooling exports amid tariffs and shakier European demand. Risks of fiscal slippage and a slowdown in the pace of reform remain downside risks to the outlook.

 

Market Trend

Since years French market is the largest in  Europe.

In the 2019 France was ahead of  Italy, Spain, Germany and Turkey while at Global level the market is only the 20th, ahead of Italy and behind Peru (19th), Nigeria (18th) and Japan (17th).

In the period 2017-2018 the market was affected by the introduction of new European limits for emissions, which has been  the main reason for the last year decline is in the new European emission regulation, the stage euro 4, introduced in January 2018, forcing the manufacturer to register with the end of December all euro 3 models is stock. The effect for a bulk of self-registrations in the Q4 2017 which pushed the year at the best level of this decade, 285.027 units, heavily penalizing the first half 2018 figures, with 2018 figures declining at 266.656 (-6.4%).

According to data released by the French Minister of Transportations, in the 2019 the demand for two-wheeler vehicles was outstanding with sales boomed 15.7% at 308.422, the highest level since 2012.

The 50cc scooter segment reported the strongest increase, up 24.9% and represents today the 28.2% of the market, while scooter over 50cc segment increased 5.9% and Motorcycles segment 11.7%, representing the 41.7% of the total.

Looking at the mode versions, the fastest growing segment is the Supermoto (+115%) followed by the Touring (+20.5%) and the Street (+16.6%).

The electric vehicles segment is fast growing and in the 2019 hit the all time record with 16.962 units, up 35%, representing the 5.5% mix on total market.

 

French Motorcycles
Yamaha_MT-09_003

Competitive Arena

The French market is really fragmented with 388 different brands which have registered at least one model in the 2019.

The leader is Yamaha with 34.632 sales in the year (+2.8%), holding 11.3% of market share. Not far and very determined to get the leadership there is Honda with 33.022 sales (+14.8%) and with 10.8% of market share.

In third place Piaggio, leader among the scooter specialist, with 26.260 sales (+3.1%) ahead of Peugeot which scored an outstanding year with 20.552 sales (+40.7%) and with one of the best growing performance of the year.

In fifth place BMW, leader in the premium brand segment, with 17.574 units (+12.3%) overtaking Kawasaki, sixth with 14.024 units (+15.0%). In seventh place Kymco with 9.537 units (+5.5%) followed by Sym with 9.204 (+21.4%) and Harley-Davidson with 9.088 (-0.6%).

Among the fastest growing brands there are Aprilia (+59%) and the Chinese electric maker NIU (+242%).

 

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