Europe. Electric Scooter and Motorcycles Market grew up 64% in 11 months 2019

European Electric Scooter and Motorcycles Market grew up 64% in the first eleven months of the 2019 following the already astonishing +100% reported in the previous year. Despite the number of manufacturers grew up at the record of 265, the market is already well concentrated with only one European brand in the podium. Germany is the largest market.


Market Figures in the 2019

MotorCyclesData Team aggregates the new two-wheeler sales registrations in Europe on monthly basis, with all category of bikes, including the electric scooters and motorcycles. This allow us to provide real figures instead of expensive bla-bla-bla market research, that you can easily find and purchase on the web.

In the first eleven months of the 2019, total two-wheeler electric market in Europe (EU28) achieved the 44.738 units, up a robust 64% compared with the 27.240 units sold in the correspondent period in the previous year.

The top three markets represent 60.4% of total Europe, with France counting 27.0%, Spain 21.1% and the Netherlands 12.4%.

The top seller brand is the Chinese NIU with 26.7% of market share, followed by Scutum, Askoll, Super Soco, Govecs and BMW.


Market evolution 2012-2018

The demand for high-powered electric motorcycles is increasing in the European countries. In the total EU28 countries Electric and Motorcycles sales in the 2012 were only 9.614, with 50% of the market concentrated in the hands of the top 14 brands and the 75% of the market held by the top 32 brands. The number of brands having sold at least 1 model in the 2012 were 185. The market leader was Oxygen with 495 sales.

Following the introduction of new EU rules and the real growth of attention and investments on the sector, in the 2018 the total European Electric Scooter and Motorcycles Market was almost transformed. Total sales were 43.463, counting the 3.8% of the total scooter and motorcycles industry (ATV not included), with an increase of 100.8% from the previous year. The 50% of the market was concentrated in the top 3 brands (Niu, Gogoro and Govecs) while the 75% of the market was concentrated in the top 10 brands. The number of brands with at least 1 sales in the 2018 were 235 (+50 versus the 2012).

Political Support and Legislations

The rising concerns over greenhouse gas emissions coupled with introduction of several government initiatives is a major factor for the growth of the European electric scooters and motorcycles market. Accelerating rate of environmental degradation caused by greenhouse gas emissions has become a major concern for governments across the world. This has resulted in various National and local government initiatives to reduce carbon emissions on a large-scale.

However, while we assist to a huge investment on electrification system for the four-wheeler industry, pushing by a tough timetable defined by the European Commission, in case of the two-wheeler industry there is not the same attention at European or National level and the current propulsion of the sector growth are the hundreds of local initiatives taken by single region, districts or towns in Europe focused to incentive the use of ev-scooters are new element within the local people commuting system.

Some national policy are in place, but frequently with a short-term plan, like the one introduced in March in Italy, where the government has allocated $11.34 million (EUR 10 million) to support the scheme, which will last in December.

The recent legislation on this matter can be summarized as follows:

In July 2002, Directive 2002/51/EC, amended Directive 97/24/EC, and Euro 2 and 3 standards were implemented by the European Union for motorcycles. From environmental perspective, the primary objective of these emission standards is to reduce or keep constant emissions from the L-category vehicles. Euro 3 emission rules were implemented in 2016, followed by the implementation of Euro 4 emission standards, which were applied to motorcycles from January 2016 and to scooters from 2017. Since the implementation of Euro 4 standards, the region is focusing to introduce models with low emission, boosting electric segment.

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