Colombia September. Starker & KTM booming in a market up 12%

Colombian Motorcycles industry kept the positive pathway in September 2019 with sales up 11.5% confirming the place as second largest market in South America with annual sales up 12.2%. Bajaj Auto is market leader ahead of the Honda and AKT while Starker and KTM are booming.

 

Economic Environment

Colombian economic activity sustained a solid pace of expansion in the second quarter and seemingly picked up in the third quarter on solid domestic demand. Faster growth in consumer loans, coupled with a lower unemployment rate, boosted private consumption in Q2, with upbeat capital investment further supporting the overall expansion. Turning to the third quarter, domestic demand likely sustained a solid momentum at the outset, as signaled by increased retail sales and a jump in housing starts. In addition, industrial production rebounded solidly in July and the PMI remained in expansionary territory throughout the quarter.

Economic growth is projected to pick up this year on the back of robust domestic demand. In particular, investment activity is seen gathering pace amid increased outlays in infrastructure and oil-industry projects, while consumer spending is expected to remain strong. Uncertainty over the pace of fiscal reform and commodity price volatility are key risks to the outlook.

 

Market Trend

Following the positive previous year, the start of 2019 was again with wind on the back for the Colombian Motorcycles Industry. After ending the first quarter with a robust +16.5% with 148.394 sales, sales kept in positive territory during the Q2 with April sales at 48.028 (+27.9%), May at 51.414 (+15.9%) and June at 43.586 (+4.0%). The first half sales have been 291.422 (+13.4%), the second highest in South America, after Brazil.

The third quarter is confirming the trend considering July sales at 55.910 (+17.5%), August at 54.596 (+3.5%) and September at 52.136 (+11.5%) with year to date figure at 453.536 (+12.2%), becoming the second largest country in South America.

The market leader year to date is again the Indian Bajaj Auto which in year to date sales at 104.145 units, up 5.2%, with 23.0% of market share. Bajaj also holds the best-selling model, with the Boxer 100 CT.

In second place there was the Japanese Yamaha with 82.460 sales (+10.6%) followed by the archrival Honda with 78.296 (+18.3%), AKT with 64.555 (+7.1%), Suzuki with 36.839 (+16.6%), the local brand Victory with 18.209 (+15.9%), Hero with 18.176 (+15.6%) and the Taiwanese Kymco with 17.884 (+12.6%).

 

Colombian motorcycles industry heritage

In the last decade the Colombian motorcycle industry was completely transformed becoming not just a lifestyle sector, as in the past, but a key factor in the private mobility, thanks to the expansion of product offer, the fall of prices, the increased care for safety and the youngest generation love.

So today there is a wider range of consumers approaching the purchase of a motorcycle to transport themselves to the university, to their workplaces or working for the new fast developing category of delivery-men, people who use motorcycles to fast deliver everything, from food to goods.

Today in Colombia over 50% of vehicles park is on two-wheeler and in average there is a motorcycles each 5 people living in the country. These data allow to explain why motorcycles are actually an important tool for Colombians, for transportation, for lifestyle and for working as well.

To achieve these outstanding performance a brilliant job has been done by the government, which has progressively changed rules to guide the sector evolution, and by the manufacturers, which have made a tremendous effort to create local facilities and produce high quality-good priced vehicles and related products such as accessories, equipment and special clothing.

In Colombia there are six motorcycle manufacturers (the oldest is active since 1942) which operate assembling in partnership with top international firms, like Honda, Kawasaki, KTM, Kymco, Victory, Yamaha, Suzuki, Hero producing both for domestic market and export.

The Colombian motorcycles market is the fourth largest in Latin America after Brazil, Mexico and Argentina.

The market grew up consistently in the decade ended in 2014, when total sales hit the highest level 694.800 units. However, since 2015 the industry entered in a negative mood losing near 200k in the following three-years ending the 2017 below the half million (with 496.696 units).

Finally, in the 2018 the trend changed and since the Q1 the demand sustained the market which closed the year at 543.265 units (+9.4%).

The country has been chosen as production hub for the Latin America by several Asian manufacturers and is not a surprise to find as market leader the Indian Bajaj Auto which sold 130.452 units in the 2018, up 1.6%, with 23.8% of market share.

 

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