France September. Peugeot roars up 47% in a market up 17%

2019-Peugeot-Pulsion-125-in-Black

French Motorcycles Market in the 2019 the locomotive of European industry confirming in September the almost positive trend with year to date sales at 220.271 units, up a robust 17.9%. Honda has reduced the gap from the market leader, Yamaha, while Peugeot improved 47% advancing in fourth place. Aprilia and NIU among the fastest growing brands.

 

Economic Environment

French economy had a strong start to the third quarter, on the heels of a stable growth rate in the second quarter. Notably, household spending likely bolstered growth in Q3, as signaled by rising consumer optimism in July–August amid a multi-year low unemployment rate at the start of the quarter and easing inflation. Moreover, industrial production rebounded in July on a recovery in capital goods output, which, coupled with an expansionary PMI in August, bodes well for private sector activity. However, the flat growth in merchandise exports in the same month suggests the external sector is feeling the pinch of a weak EU economy.

Lackluster growth across much of the Eurozone, as well as lingering Brexit-related anxieties, is expected to frame this year’s externally-driven slowdown. Domestically, however, faster spending—amid recovering economic sentiment and bolstered by Macron’s tax cuts—should offset slower investment, which will need more time to recover.

 

Market Trend

Since years French market is the largest in  Europe, and in the 2018 ranking it was ahead of the French market was reported ahead of Italy, German, Spain and Turkey while at Global level the market is only the 20th, ahead of Italy and behind Peru (19th), Nigeria (18th) and Japan (17th).

The French two-wheeler market is one of the most stable in Europe and in the last years was stable around the 275.000 units.

In the period 2017-2018 it was affected by the introduction of new European limits for emissions, which has been  the main reason for the last year decline is in the new European emission regulation, the stage euro 4, introduced in January 2018, forcing the manufacturer to register with the end of December all euro 3 models is stock. The effect for a bulk of self-registrations in the Q4 2017 which pushed the year at the best level of this decade, 285.027 units, heavily penalizing the first half 2018 figures, with 2018 figures declining at 266.656 (-6.4%).

Looking at the 2019, according to data released by the French Minister of Transportations, the year is running in a very good shape for the industry.

Indeed, following a quite positive start, with first quarter figures at 66.516 (+31.8%), in the second quarter sales kept a positive speed, while slower, ending the first half with 161.558 (+20.2%).

In the Q sales speed was still robust with July up 25.5%, August up 4.3% and September 8.6% with Year to Date September figures at 220.271 (+17.9%).

The 50 cc scooter segment reported the strongest increase, up 44%, following the fall reported in the previous year, while scooter over 50cc were up 14% and the motorcycles +10.2%. Among the motorbikes, the fastest growing segment is the Supermoto (+114%) followed by the Touring (+19.9%) and the Street (+13.6%).

The electric vehicles segment is the fastest growing with volume at 12.561 units in the first nine months of the year, up 54.4%, representing the 5.4% of the total market.

French Motorcycles
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Competitive Arena

French market is really fragmented with 388 different brands which have registered at least one model in the 2018.

The leader is Yamaha with 28.569 sales in the first nine months of the year (+3.1%), holding 12.1% of market share. Not far and very determined to get the leadership there is Honda with 27.155 sales (+16.6%) and with 11.8% of market share.

In third place Piaggio, leader among the scooter specialist, with 20.689 sales (+5.7%) ahead of Peugeot which is booming with 16.045 sales (+47.7%) and with one of the best growing performance of the year.

In fifth place BMW, leader in the premium brand segment, with 14.128 units (+12.8%) overtaking Kawasaki, sixth with 13.657 units (+14.7%). In seventh place Harley-Davidson with 7.575 sales (-1.0%).

Among the fastest growing brands there are Aprilia (+93%) and the Chinese electric maker NIU (+309%).

 

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