Spain. First Half 2019 sales up 12% with Askoll, Scutum and BMW shining

Spanish Motorcycles Market in the 2019 is keeping the positive trend and the first half was reported with over 100k sold, up 12.0%. Behind Honda and Yamaha, Piaggio and Kymco fight for the third step of the podium, while Scutum and Askoll dominate the electric segment and BMW the premium. Great score for Benelli & Ducati.


Market Trend

According to data released by the Minister of Transportation, the start of 2019 was really positive for the two-wheeler market in Spain and the first quarter had reported a sales increase of 19.1%. In the second quarter the market kept growing, while with a lower speed, scoring +10.6%, +4.4% and +7.6% in each month, ending the first half of the year with 100.726 sales , up 12.0%.

All segments are growing, with the Motorbikes up 37.5%, the Scooter/Tricycles over 50 cc up 49.0% and the Moped 50 cc up 8.2%.

In the first 4.238 sales have been for electric models, up a modest 13.8%, with two brands, Scutum and Askoll holding over 50% of sales.


Competitive Arena

Spanish market is almost concentrated with the Top 10 brands holding 74.5% of the total volume, while 178 brands have registered at least one units in the 2019.

As in the past, in the first half 2019 the market leader was Honda with 18.488 sales (+19.8%) holding 18.4% of share (+1.0 points from full year 2018). Honda is market leader uninterruptedly since years and just in the 2014 risked to be surpassed by Yamaha, while in recent years the gap over all the followers grew up again.

Indeed, the second best-selling brand actually there is Yamaha with 12.790 sales (-3.5%) and with 12.7% of share (-1.2 points).

In third place Piaggio has overtaken Kymco selling 9.167 units (+15.1%) with 9.1% of market share. However, Kymco has not yet given up for the podium and follows few units below (9.883 sales, +16.2%).

In 5th place the best premium brand, BMW with 6.696 sales (+21.6%). Looking at the growth year on year, outstanding performance were scored by Askoll (+1.771%), Benelli (+61.8%), Scutum (+79%) and Ducati (+22.4%).

Market Heritage

At the end of 2018, the Spanish market ranked fourth in Europe, after France, Italy and Germany, one place ahead of Turkey.

At Global level the market was only 25th, ahead of Guatemala , Turkey and Paraguay and behind Germany, Democratic Republic of Congo and Kenya.

Following the 2008-2009 fall, in the recent years the market entered in a positive mood. Indeed, after having peaked down in the 2014 with a record low volume of 135.082, the market has progressively recovered in the last four years, ending the 2018 with 182.814 registrations. This data is still far from the market potential, considering that is still 23.1% (or near 50.000 units) below the 2012 level.

In these years the market changed, with the sharp decline of the 50 cc models demand, the growth of above 50cc scooters, tricycles and quadricycles and the growth of motorbike sector, fueled not only by the traditional Spanish love for this products but also by a strong recovering economy, with growing spending power for leisure goods. 

In terms of volumes and comparing final figures between the 2014 and the 2018, the scooter/moped 50cc segment grew up 14%, the 50cc + scooter/tricycles +18% and the motorbikes +69%, being the only segment with higher volumes in the 2018 compared with 2012.

Within the motorcycles segment, the fastest growing category (2018 vs 2014) is the Adventure (+121%), followed by Street (+89%) and Sport Touring (+62%).



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