Zero. In 2018 sales still below the 3k units, mainly in US & Europe

Zero Motorcycles

Zero Motorcycles Incorporated is an American manufacturer of electric motorcycles. Founded in 2006 in a Santa Cruz, California garage by a former NASA engineer, Neal Saiki, it has been developed fast and actually distributes in over 30 countries, while US sales are sharply predominant.

 

Company Heritage

Founded in 2006 in a Santa Cruz, California garage by a former NASA engineer, Neal Saiki, Zero Motorcycles aims to innovate in the motorcycles industry developing a unique range of sport motorbikes, all only electric fueled.

New York private equity firm Invus has led $86 million in funding since Zero was born — and depending on who you talk to, growth ahead of it. Electric motorcycles are seen as an area of the business that could boom in coming years, even as traditional gas-powered bikes wane in popularity.

Since February 2017 the company is under the leadership of the new CEO, Mr. Sam Paschel.

The business idea was almost easy – on paper – but daring to be realized: to produce an entire range of 100% electric motorcycles, from sport-street to motocross, and build up a company around them.

The current line up includes the Zero S (street), the Zero SR (street racing), the Zero FXS (supermoto), the Zero DS (dual-sport), the Zero DSR (dual-sport racing) and the Zero FX (motocross).

 

Technology

At the heart of every Zero is the efficient Z-Force® powertrain, which eliminates the need for the heavy and complex components found in conventional motorcycles. The Z-Force® motor contains only one moving part, is sealed and air-cooled, and requires no routine maintenance.

Despite its compact proportions, the motor produces up to 116 ft-lb of torque, more than you’ll find in any 1,000cc gas-burning sport bike. The Z-Force® battery achieves the highest power and energy density in the EV industry and is backed by a five-year, unlimited mileage warranty.

Each bike’s range is determined by battery capacity, speed and riding habits. With the optional Power Tank accessory, the Zero SR is capable of over 220 miles in the city and 110 miles on the highway. Zero FX and Zero FXS models feature an optional modular power pack system that allows batteries to be swapped in under a minute.

Charging

Charging a Zero is simple and convenient. No complex or expensive equipment or charge station installation required. Every Zero comes equipped with a built-in charger that turns any household 110/220V outlet into a “fueling station,” and the connection takes just a few seconds to plug and unplug. Depending on battery capacity, charging can take from a couple of hours to overnight.

 

Distribution

USA is were Zero Motorcycles is selling more, thanks to the Government and Federal incentives supporting electric vehicles and for a wide distribution network across the country. Since this summer they have opened the first exclusive dealership in Orange County, California, starting a new phase of their distribution strategy, which will be based on exclusive dealerships.

Zero has a global presence and is aiming at growing its network of brand-specific dealers to gain more exposure and provide improved services to the different markets. The next exclusive dealership will be opened in UK in the first months of 2019, in  Cardiff, Torquay and Witham.

However actually Zero distributes models in 29 countries (plus USA):

Canada, Panama, Chile, Uruguay, Portugal, Spain, UK, France, Belgium, Switzerland, Italy, Austria, Germany, Denmark, Sweden, Norway, Finland, Czech Republic, Hungary, Ukraine, Russia, Turkey, Israel, Kuwait, UAE, China, Thailand, Indonesia and Australia.

 

Global Sales 

The company refuse to release figures on their results in the market place and this is surprisingly while they would probably need to further raise funding before to be profitable. While they distribute in many countries, the sales are concentrated in US with an estimate of less than 1.500 units in the 2018. Sales in Europe are growing reaching a record on 894 units in the 2018, up 34.8% from the previous year, 54% of which done in France, Germany and Netherlands. 

The opening of new shops in UK could support a growth in the 2019, but the volume actually is too low to allow profitability to any reseller.

 

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