Triumph. In the Q1 2019 hit the new sales record driven by European and Latam operations

Triumph Motorcycles

Triumph Motorcycles hit the new best Q1 ever with 16.251 sales (+6.7%) thanks to the outstanding performance in Latam and Europe. The British brand is set up to run the 2019 at the new all time record, doing better than in 2017. Colombia is the fastest growing country this year while sales decline in India.


Global Sales

Following the all time record hit in the 2017, when global Triumph Motors sales hit the 64.000 units, in the 2018 the volume was moderately down, anyhow at the second best ever level, with 63.600 units.

In the 2019 Triumph is set up to hit again the record, as underlined by the outstanding first quarter performance. Indeed global sales have been 16.251, up 6.7% from the correspondent month last year, hitting the best Q1 ever.

The global performance was driven by sales in Europe, actually counting 52% of the total, where sales improved 8.2%, with records in Finland (+233%), Hungary (+200%), Poland (+38%), Spain (+26%) and Italy (+19%).

In East Europe, amazing was the performance in Russia (+137%).

In North America sales are moderately positive while in the South are fast growing (+25% in the entire Latam) with Brazil up 29% and Colombia 449%.

Looking at ASIA, no smiles for investors. Indeed sales are declining almost in all countries, with India down 31% and China moderately positive.

Global sales are probably below the owners expectations as large part of production capacity built between UK and Thailand is not utilized. 


Triumph Heritage

Triumph Motorcycles Ltd is the largest British motorcycle manufacturer, established in 1983 by John Bloor after the original company Triumph Engineering went into bankrupt. The new company (initially Bonneville Coventry Ltd) continued Triumph’s record of motorcycle production since 1902. 

Bloor set to work assembling the new Triumph, hiring several of the group’s former designers to begin work on new models. 

In 1988, Bloor funded the building of a new factory at a 10-acre (40,000 m2) site in Hinckley, Leicestershire. The first Hinckley Triumph’s were produced for the 1991 model year. Bloor put between £70 million and £100 million into the company between purchasing the brand and breaking even in 2000.

At the same time as production capacity increased, Bloor established a new network of export distributors. He had previously created two subsidiary companies, Triumph Deutschland GmbH and Triumph France SA. In 1994, Bloor created Triumph Motorcycles America Ltd.

On 15 March 2002, as the company was preparing to celebrate its 100th anniversary as a motorcycle maker, its main factory was destroyed by a fire which began at the rear of the facility. At the height of the blaze, over 100 firefighters were tackling the fire, which destroyed most of the manufacturing capacity. Nevertheless, the company, which by then employed more than 650 people, quickly rebuilt the facility and returned to production by September that year.

In May 2002, Triumph began construction on a new sub-assembly manufacturing facility in Chonburi, Thailand to make various components. A second factory was opened in 2006 and the ceremony was attended by Prince Andrew, Duke of York. A third factory was opened in 2007 to include high pressure die-casting and machining, and Triumph announced that they were expanding to increase capacity to over 130,000 motorcycles. Triumph Motorcycles (Thailand) Limited is a 100% UK owned company and now employs about 1000 staff.