Colombia. Two-wheeler market boomed 27% in May

Colombian Motorcycles industry boomed 27% in May reinforcing the already magnificent and scoring a year to date 2019 increase of  12.9%. Yamaha and Honda are reducing the gap from the market leader, the Indian Baja Auto. The fastest growing brand so far has been Victory.

Market Trend

Following the positive previous year, the start of 2019 was again with wind on the back for the Colombian Motorcycles Industry and the first quarter ended with a robust +15.9% with 146.742 sales.

In the second quarter sales have been 47.469 (+4.5%) in April and 50.800 (+27.9%) in May with year to date figures at 245.011 (+15.7%).

The market leader year to date is again the Indian Bajaj Auto which has sold 55.261 units, up 5.5%, with 22.7% of market share. Baja also holds the best selling model, with the Boxer 100 CT.

In second place there was the Japanese Yamaha with 45.370 sales (+16.9%) followed by the archrival Honda with 41.719 (+14.0%), AKT with 35.417 (+11.5%), Suzuki with 19.820 (+15.5%), the Taiwanese Kymco with 10.335 (+19.9%) and Victory with 10.015 (+23.1%).


Colombian motorcycles industry heritage

In the last decade the Colombian motorcycle industry was completely transformed becoming not just a lifestyle sector, as in the past, but a key factor in the private mobility, thanks to the expansion of product offer, the fall of prices, the increased care for safety and the youngest generation love.

So today there is a wider range of consumers approaching the purchase of a motorcycle to transport themselves to the university, to their workplaces or working for the new fast developing category of delivery-men, people who use motorcycles to fast deliver everything, from food to goods.

Today in Colombia over 50% of vehicles park is on two-wheeler and in average there is a motorcycles each 5 people living in the country. These data allow to explain why motorcycles are actually an important tool for Colombians, for transportation, for lifestyle and for working as well.

To achieve these outstanding performance a brilliant job has been done by the government, which has progressively changed rules to guide the sector evolution, and by the manufacturers, which have made a tremendous effort to create local facilities and produce high quality-good priced vehicles and related products such as accessories, equipment and special clothing.

In Colombia there are six motorcycle manufacturers (the oldest is active since 1942) which operate assembling in partnership with top international firms, like Honda, Kawasaki, KTM, Kymco, Victory, Yamaha, Suzuki, Hero producing both for domestic market and export.

The Colombian motorcycles market is the fourth largest in Latin America after Brazil, Mexico and Argentina.

The market grew up consistently in the decade ended in 2014, when total sales hit the highest level 694.800 units. However, since 2015 the industry entered in a negative mood losing near 200k in the following three-years ending the 2017 below the half million (with 496.696 units).

Finally, in the 2018 the trend changed and since the Q1 the demand sustained the market which closed the year at 543.265 units (+9.4%).

The country has been chosen as production hub for the Latin America by several Asian manufacturers and is not a surprise to find as market leader the Indian Bajaj Auto which sold 130.452 units in the 2018, up 1.6%, with 23.8% of market share.



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