Egypt. 2018 sales up 7% while Bajaj Auto is market leader

Egyptian Motorcycles industry is the second largest in Africa and one of the biggest worldwide. However, in recent years the market is declining due to the price increase and government policies. The market leader is the Indian Bajaj Auto, with the Boxer 150 as best-selling models. The 50 cc segment is dominated by moped imported from China


Market Trend

One of the largest Motorcycles market in Africa is in Egypt. In recent years the market followed an upside down trend hit by several adjustments taken by governments aiming to limit the import and sustain the local production and eventually the export (currently at negligible level).

The market is far from the splendor of over 10 years ago and the progressive increase of prices due to the higher safety and lower CO2 emission required for new models is constraining the market with over 70% of circulating park aging more than 10 years.

The market is declining. Looking just at the last seven years, total volume declined from near 700.000 units sold in the 2012 to just few units over the 400.000 units done in the 2017, before a moderate 2018 recovery at 438.000 (+7%).

Data available regard over 50 cc engines, while estimate of the small moped, dominated by hundred thousand vehicles imported from China, is  over 200.000 units (in the 2018).

The market leader is -by far – the Indian Bajaj Auto with 128.150 sales in the 2018 (including motorcycles, tricycles and rickshaw) with sales increased 57% from the previous year. The best-selling models is the Boxer 150, produced locally in partnership with the strong Egyptian distributors.

In second place there is Honda and the third is Hero, ahead of Kymco which produced locally since the 2015.

All the top brands are represented in Egypt and the Italian Piaggio last year started to produce locally the famous tuk-tuk Ape.