Bajaj Auto March. Celebrating a new record Q1, finally landed in Europe

bajaj auto

Bajaj Auto kept growing in the Q1 2019, despite the domestic market fall. Growing 9.4% the company scored the record Q1, increasing volume in India and ASEAN, while finally starting operations in Europe, mainly in East countries. Latam sales felt down, hit by the crisis in Argentina and Ecuador.

 

2019 Global Sales Figures

The start of the 2019 was again very favorable for the Indian company, despite the two biggest markets in the World – India and China – are declining. Indeed, preliminary data for the first quarter reports sales at a new record of 880.000 sales world-wide (any KTM models produced/sold by Bajaj in NOT included), an impressive 9.4% growth from the correspondent period last year.

Two-third of sales have been done in India, with sales at 594.000 units, up 22% while the market is down. Operations in Latin America are struggling, with sales down 9.2%, mainly due to the deep crisis of the Argentine and Ecuador markets, while the brand is not losing share. Finally Bajaj has approached the high  competitive European market, reporting the first 467 sales in Q1, mainly in East countries.

 

Global Sales Trend

Bajaj Auto is not simply one of the biggest two/three wheeler manufacturer in the World, but is one of the fastest growing as well, thanks to a very active development plan allowing to cover very well the South Hemisphere of the globe, leading in sales in Africa and South America and playing a key rule in the Central South Asia. 

According to data we have collected in over 80 countries, in the 2018 Bajaj Auto hit the new All Time Record sales, first time over the 3.5 million units, doing better than on the previous record year, the 2015, with 3.25 million sales. While international operations grew up, there are no doubts that the record was built up on the phenomenal growth in place the domestic market, India, which not only is the largest motorcycles market in the World, but even one of the fastest growing with 2018 volumes boomed at 22 million units. In 2018, Bajaj Auto improved Indian sales by 400k  overperforming the market.

The second most relevant market for this brand is Sri Lanka, were it plays the rule of market leader with 2018 sales (data are preliminary) for the first time over 0.3 million units. The third market is in Africa, Egypt, and in the 2018 is reported stable with Bajaj sales around the 150.000 units. The fourth market is Colombia with 130.452 sales last year and the third is Nigeria, with over 117.000 sales. 

 

Brand Heritage

Bajaj Auto is an Indian brand specialized on manufacturing two-wheeler and three-wheeler, headquartered in Pune, India, world leader in the three-wheeler segment. The company name is Bajaj Auto Limited and is one of the 25 companies of the Bajaj Group.

Bajaj Auto Limited is one of the 25 companies of the Bajaj Group (founded in 1944 by Jamnala Bajaj) which actually has a presence in diverse businesses such as Electronics, Life Insurance, General Insurance, financial services and other.

The company is well known for its R&D product development process engineering and low-cost manufacturing skills. The company is the largest exporter of two and three-wheelers in the country.

In 1959 Bajaj Auto Ltd. obtained from the Government of India the licence to manufacture two-wheelers and three-wheelers. Thanks to a partnership with the Italian Piaggio, they obtained the licence to manufacture in India the already famous Piaggio Vespa and started to produce the Bajaj Vespa 150 scooter.

In 1960 Baja became a public limited company and the plant produced the 100.000 vehicles ten years later, in the 1970, while the record of 100.000 units sold in a single financial year was hit in the 1977.

In the 1984 the company joined a partnership with the Japanese Kawasaki (which ended only in the 2017) to develop, produce sell and assist two-wheels in the Indian market.

In the 1985 it was opened a second plant (in Waluj near Aurangabad) to support the strong demand and already in the following year it was hit the milestone of half a million sales in a single financial year, becoming the biggest 100% Indian company in the sector. That year at the scooter and rickshaw production it was added the motorcycles line up.

In November 2007 Bajaj Auto International Holdings BV a wholly owned subsidiary company acquired 14.51% equity stake in KTM Power Sports AG of Austria Europe’s second largest sport motorcycle manufacturer for Rs 345 crore.

In 2012 Bajaj Auto tied up with Japan’s Kawasaki in Indonesia, lately extended to the Philippines.

On 8 August 2017 Bajaj Auto and Triumph Motorcycles UK announced global partnership whereby Bajaj will gain access to the iconic Triumph brand and its great motorcycles enabling it to offer a wider range of motorcycles within its domestic market and other international markets.

Operations

Actually Bajaj has three operating plants in India, located in Waluj, Chakan (Maharashtra) and Pant Nagar (Uttaranchal) with a total annual capacity of 3.9 million units, employing (2014) 9.144 people.

Product line up

Bajaj Auto manufactures and sells motorcycles, scooters, auto-rickshaws and most recently, cars. As rickshaws it is World leader, and this vehicles in India is generically known as “Bajaj”.

Bajaj in recent years has progressively expanded the line up and actually covers all market segments in scooters, motorcycles and Tricycles with engines from 100 to 400 cc.

The models are:

ModelTypeEngineSegmentSegment
Bajaj Avenger 150Motorcycle150Streetcruiser
Bajaj Avenger 180Motorcycle180Streetcruiser
Bajaj Avenger 220Motorcycle220Streetcruiser
Bajaj Boxer 150Motorcycle150Streetnaked
BAJAJ BOXER BM 150Motorcycle150Streetnaked
BAJAJ BOXER BM125 KSMotorcycle125Streetnaked
BAJAJ BOXER BM150XMotorcycle150Streetnaked
Bajaj CT 100Motorcycle100Streetcruiser
Bajaj Discover 100Motorcycle100Streetnaked
Bajaj Discover 125Motorcycle125Streetnaked
BAJAJ DISCOVER 125 ESMotorcycle125Streetnaked
BAJAJ DISCOVER 125 MMotorcycle125Streetnaked
BAJAJ DISCOVER 125 STMotorcycle125Streetnaked
Bajaj Discover 150Motorcycle150Streetnaked
BAJAJ DOMINAR D400Motorcycle400Streetnaked
Bajaj DominatorMotorcycle400Streetnaked
Bajaj KTM Duke 125Motorcycle125Streetnaked
Bajaj KTM Duke 200Motorcycle200Streetnaked
Bajaj KTM duke 250Motorcycle250Streetnaked
Bajaj KTM Duke 390Motorcycle390Streetnaked
Bajaj NinjaMotorcycle300Streetsport

Distribution

Bajaj Auto is India’s largest exporter of motorcycles and three-wheelers with export accounted for approximately 30% of revenues.

Actually they distribute in the following countries:

AFRICA

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