Colombia. Welcome to the Feria 2 Ruedas grand opening

Colombian Motorcycles industry in ready to welcome people from 30 different countries when the XIII Feria Dos Ruedas which today is opening confirming the rule as the most relevant event in the entire Latin America, with 400 stands and over 60.000 visitors between today and next sunday.

Feria 2 Ruedas

The most important 2019 exhibition in the Latin America motorcycles industry will be live in Medellin between 2-5th of May.

This year event will be the 13th and after having already achieved the rule of main important motor show for the entire Latin America, expectations are strong for a growth as one of the most relevant worldwide. Indeed the event will guest 400 stands and will be attended by over 60.000 people arriving from more than 30 different countries.

To meet the expectations of the companies in the industry, the XIII Feria 2 Ruedas will guest several event dedicated to different visitors, such as: the Business & Press Days, the Business Forum Roundtable, the Innovation Room and the New Models Hall.

Motorcycles enthusiasts arriving for all the country will have fun thanks to a vast and variegated event program, which includes

Also, for attendees, the F2R offers special areas for your stay and a varied program which highlights: Speed competitions, extreme sports exhibitions in motorcycles, Motorcycles Trial, Test Drive, cultural events, motorcycle exhibitions and classic bicycles.

The academic also takes strength in this motorcycle show with the already positioned National Forum of the Motorcycle Industry .In addition, fans of motorcycles from all the countries of the region will arrive to be part of the IV Symposium of Motorcycle Clubs and the V National Forum of Women Motorcycle. As well as the most specialized public that will be part of the III Encounter of Motorcycle Mechanics.

Market Trend

While the entire industry is hardly working to be ready for the grand opening of the Feria Dos Ruedas, the Colombian love for the sector helped the industry keeping the sales trend in positive during the first months of the 2019, as already done during the previous year.

Motorcycles sales in the first quarter have been 146.742 with a robust 15.9% increase.

The market leader is again the Indian Bajaj Auto which has sold 32.586 units in the Q1, up 9.0%, with 22.5% of market share.

In second place there was the Japanese Yamaha with 26.754 sales (+16.1%) followed by the archrival Honda with 24.812 (+14.7%), AKT with 21.329 (+16.8%), Suzuki with 12.016 (+18.0%), the Taiwanese Kymco with 6.428 (+25.1%) and Hero with 5.593 (+15.1%).

 

Colombian motorcycles industry heritage

In the last decade the Colombian motorcycle industry was completely transformed becoming not just a lifestyle sector, as in the past, but a key factor in the private mobility, thanks to the expansion of product offer, the fall of prices, the increased care for safety and the youngest generation love.

So today there is a wider range of consumers approaching the purchase of a motorcycle to transport themselves to the university, to their workplaces or working for the new fast developing category of delivery-men, people who use motorcycles to fast deliver everything, from food to goods.

Today in Colombia over 50% of vehicles park is on two-wheeler and in average there is a motorcycles each 5 people living in the country. These data allow to explain why motorcycles are actually an important tool for Colombians, for transportation, for lifestyle and for working as well.

To achieve these outstanding performance a brilliant job has been done by the government, which has progressively changed rules to guide the sector evolution, and by the manufacturers, which have made a tremendous effort to create local facilities and produce high quality-good priced vehicles and related products such as accessories, equipment and special clothing.

In Colombia there are six motorcycle manufacturers (the oldest is active since 1942) which operate assembling in partnership with top international firms, like Honda, Kawasaki, KTM, Kymco, Victory, Yamaha, Suzuki, Hero producing both for domestic market and export.

The Colombian motorcycles market is the fourth largest in Latin America after Brazil, Mexico and Argentina.

The market grew up consistently in the decade ended in 2014, when total sales hit the highest level 694.800 units. However, since 2015 the industry entered in a negative mood losing near 200k in the following three-years ending the 2017 below the half million (with 496.696 units).

Finally, in the 2018 the trend changed and since the Q1 the demand sustained the market which closed the year at 543.265 units (+9.4%).

The country has been chosen as production hub for the Latin America by several Asian manufacturers and is not a surprise to find as market leader the Indian Bajaj Auto which sold 130.452 units in the 2018, up 1.6%, with 23.8% of market share.

 

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