Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is – as self-defined – the global leader in the segment.
A Chinese quoted in New York
NIU was already a giant, thanks to the over 26% of market share in the huge domestic e-scooter market, when in the last October become famous worldwide thanks to the successful IPO at the Nasdaq, New York, raising 150 million dollars to fuel the development of new models, new technology and conquest the World.
The company was founded in the 2014 by the former CTO of Baidu (the Chinese Google) and a former employee of Microsoft and is growing in any activity faster than any competitor.
The distribution network development is impressive and at the end of the 2018 there were 760 franchised stores covering 178 cities in China while the international sales network covered 27 countries. All data need to be reviewed on quarterly base as the expansion keeps very fast, with recent start up of activity in India (Feb, 2019) and Malaysia (March, 2019).
While many of the electric scooters in China are simple, low-end models designed to be affordable to the masses, Niu has differentiated itself as a premium scooter brand. The Niu scooters are outfitted with a number of advanced connected features to enhance the experience of riding and owning an electric scooter.
Such features include built-in telemetry with powerful data capabilities that allow riders to check 17 different vehicle statistics such as location, riding history, vehicle status, and power statistics in real-time through the mobile app. Riders also get access to vehicle diagnostics, anti-theft alerts, and after-sales service.
Niu is aggressively targeting Europe with its new electric scooters, focusing on young, stylish consumers that are likely to make up a large portion of the continent’s growing electric scooter market.
Niu has a wide array of new scooters built for the European market, including 30 mph (48 km/h) models meant to compete with 50cc scooters and 44 mph (70 km/h) models that are closer to 125cc scooter specs. Niu’s prices in Europe are higher than their prices in China, though their European models include higher-end components such as Bosch motors. Prices for Niu scooters in Europe range from approximately $2,700 to $5,300, depending on the model.
At the end of the 2018, global NIU sales hit the 640.000 units with a speed growth better than expected and the milestone of 1 million sales should be achieved between the Q2 and the Q3 of the 2019.
In the 2018 sales have been 339.385, a robust +79% compared with the previous year. Both domestic and overseas sales boosted, but the export become 10.7% of total sales with a spectacular increase of 361%.
Niu is distributed in All Europe, Mexico, Chile Argentina, Nepal, Israel, India, Malaysia, New Zealand.
NIU N1 – Features
The NIU N1s is a high quality electric scooter with the latest technologies and design, with a 29 Ah battery, 2.6 kW Bosch motor and 80 km city range.
The NIU N1S is using state of the art lithium-ion battery packs (Panasonic, Samsung and LG manufactured) with a two-year guarantee. Weighing in at only 10kg (22lbs.), you can easily carry the NIU battery for in-home/office re-charging.
The scooter can be charged at any regular power outlet.
The N1s is a true smart scooter that connects to a smart phone. Everything from battery monitoring to GPS to ride history, the NIU app keeps the driver connected and up-to-date with the whereabouts and health of the N1s. The app provides in an anti-theft system that warns the driver when the scooter is moved. With GPS it is possible to track the position of the scooter in real time.
De N1s has front and rear disc brakes. The scooter has a Kinetic Energy Recovery System (KERS) or regenerative braking in which energy from braking is returned to the battery.