Italika. Celebrating the 2018 sales record, a new plant was opened in March

italika

Italika, the fascinating Mexican motorcycles company, inaugurated the sixth plant during a ceremony in mid March. The new Lerma plant covers 10.000 square meters and will contribute to increase annual capacity at near 750.000. Italika just ended the 2018 with a new record sales, achieving the milestone of 0.6 million sales in a single year.

 

Lerma Plant

The new complex, based near the city of Lerma, has 53,000 square meters, of which the production areas covers 10,000 square meters. It has storage for 16,000 motorcycles, distributed in 6 levels. It has 14 ramps to ship a total of 48 units daily, to support this production, the ship is worked for 2 shifts, with 98 people each. This is the sixth production plant opened by the company across the country and when this plant will be fully operative Italika total annual capacity will be closer at the 750.000 units target.

Italika is the leader of Central American motorcycles market having ended the 2018 with a new record sales, first time over the 0.6 million units in a single calendar year, maintaining the outstanding market share in Mexico (over 65%) while fast growing in other Latin American countries, including Nicaragua, Guatemala and Peru.

 

The Heritage

Italika is a new emerging motorcycles manufacturer headquartered in Toluca, Mexico. Despite this brand is not much known in the rest of the World, in Central America it represents a phenomenal success with an unrivalled performance since the foundation.

The company is born in the 2005 under the umbrella of a large Mexican conglomerate, the Salinas Group, with the idea to local assembly low-cost two-wheels based on Asian technology, design, components and parts. 

Indeed the start-up was focused on creating a domestic network to distribute models assembled in the local plant, but designed by the a Korean firm which was producing motorcycles and scooters for the brand Hyosung.

However, already after few years, Italika ambitions grew up and in short-term they have moved inside all the process and the current models line-up has been designed in Mexico and locally produced, in the Toluca factory, which capacity has been expanded at 750.000 units per year.

In the first 143 years of activity, Italika has produced over 3,5 million motorcycles!

Models Line Up

Italika in these years has progressively expanded the line up and actually covers all market segments in scooters, motorcycles and ATV with engines from 90 to 250 cc.

The line up is:

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The company has recently presented the 2019 line up with new models, like the VX250 Adventure.

The line of electric motorbikes is growing and actually includes the Voltium (pure electric) and the VORT-X (Hybrid).

 

Distribution

The Italika motorcycles are produced mainly for the Mexican market and exported to Guatemala, Honduras, Panama, Costa Rica and Peru.

In all of these countries Italika has acquired a relevant market share also thanks to an innovative distribution strategy based not only on the traditional network of small outlet, but thanks to partnership agreements with top shopping mall like Best Buy, Elektra, Soriana, Liverpool, Viana, Walmart, Chedraui y Comercial Mexicana selling in 3.000 point of sales in Mexico.

Since 2017 Italika started the expansion in the ret of Latin America opening a distributors in Peru achieving the outstanding level of 16.663 sales in the 2017 and projecting over 20.000 units in the 2018.

At the end of 2017, Italika’s point of sales outside Mexico were 250 and the target is to expand to 750 by 2020, when they will probably be near to exceed the 1 million sales in a single year.

Not bad!

 

Sales Performance

According to data sourced in the McD Database, in the 2018 Italika hit the all-time sales record first time above the 0.6 million units, with a marginal increase in the domestic market, but with fast grow in the Latin America region, with double digit growth in Peru, Guatemala and Nicaragua.

 

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