Malaysia 2018. Domestic two wheeler sales up for the third year in a row

Malaysia Motorcycles

 

Malaysia Motorcycles Industry kept recovering in the 2018 and scored the third growth in a row with 471.782 sales, overtaking the United States in the World Ranking gaining the 13th place. Local producers are dominating the market, but Honda leadership is less absolute than in other countries.

 

Economic Environment

Malaysian economy accelerated in the final quarter of last year, available data suggests that economic growth will have decelerated in the first quarter of this year. Although exports rose year-on-year in January local currency terms, they fell in U.S. dollar terms due to the depreciation of the ringgit. Manufacturing conditions, meanwhile, continued to worsen through February on drops in output and new orders.

Strong domestic demand is expected to keep the economy on a robust growth path this year, despite moderating household expenditure growth after last year’s stellar performance. The slowdown in China, a possible flare-up in the U.S.-China trade conflict and market volatility all pose risks to the outlook.

 

Market Trend

According to data released by the Malaysian Association of Motorcycles Manufacturers, in the 2018 the domestic market scored the third increase in a row with total two-wheeler sales at 471.782 units, up a robust 8.5% from the previous year.

Following the sharp crisis which hit the market in the 2013-2015, when sales fell down 31% in two years, since the 2016 the market dynamics are positive and the industry is recovering the lost terrain.

Despite ranking only 5th among the ASEAN region, the Malaysian market is one of the largest worldwide and in the 2018 ranked as 13th, up 1 spot from the previous year, overtaking the United States and is not far from Colombia.

Perspectives are positive for the next 5 years, considering the use of scooters/street motorcycles use as primary private and commercial mobility vehicles and the growth of the premium segment, strictly related with the growth of middle class revenue and the love for motorcycles, constantly growth in the country in the last decades. 

The projections are positive not only for the 2019, foreseen up 9%, but the for next five years, with outlook up by 25%.

 

Best selling Brands

The market is dominated by the brand locally producing or importing from the other ASEAN countries.

However, compared with others, the dominion of the biggest motorcycles company in the World, Honda, is not absolute. Indeed in the 2018 Honda ended up the year with 156.000 sales, with 33% of market share. 

The archrival Yamaha is not far, with 24.5% of share followed by Suzuki and by a really strong Kawasaki, traditionally the most loved sport bike in Malaysia, with the outstanding share of 11.5%. Over 10% of share there is also the local brand, Demak, despite rumors over the financial solidity of the company are growing and the brand future is almost uncertain.

Almost all premium brands are represented in the country, with BMW leader in this segment ahead of Harley Davidson and KTM.

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